“We’re trying to create a habit in a person’s daily life. Their current non-profit partner is Calm Classroom, which helps to teach children throughout the United States about mindfulness and give them the skills they need for their own emotional and mental wellbeing. But since then, however, the company has expanded its flavors to include blueberry ginger, cherry Chaga, spiced mango, kiwi chlorophyll, lychee mint, orange thyme, and cherry hibiscus.Īll flavors throughout the Moment drink range are free from added sugar, artificial flavors, and caffeine.Īlthough the founders aimed the drink itself to help with meditation, mindfulness, and stress relief, they also donate 1% of proceeds towards mental health non-profits. Faheem and Aisha now hope to successfully enter the retail world as well.Moment is a natural sugar-free beverage that its owners claim to be a form of “on-the-go meditation” that gives the drinker the same effects and feelings of a meditation session.Īt the time of the Shark Tank episode, the drink came in three flavors: tulsi lemon, rooibos blood orange, and hibiscus dragon fruit. Still, they have already won the Beverage Industry’s Premier award, the BevNET New Beverage Showdown 2020, and was accepted into the Amazon Launchpad Program. Moment Drink only launched in the summer of 2020 for mass consumption, and there is still a long way to go for them. You can buy the drink from their website, where you also have the option to choose their “variety pack,” containing all three flavors. The best part, though, is that a single Moment Drink contains only 9-15 calories each! They are all non-GMO, non-carbonated, Keto-friendly, and have no caffeine, fat, or added sugar. The ingredients incorporated in it, whether it be L-theanine, Ashwagandha, Teas, Herbs, or natural sweeteners, are all backed by various scientific studies and are said to have no side effects, which makes the product all the more impressive.Ĭurrently, there are three flavors of Moment available – Hibiscus Dragon Fruit (with hibiscus petals, dragon fruit, black cherry, and Ceylon cinnamon), Rooibos Blood Orange (with rooibos tea, blood orange, and thyme), and Tulsi Lemon (with Meyer lemon, tulsi/holy basil, and cardamom). But they make it clear that Moment Drink is a supplement, not a substitute for the real thing. Moment Drink: Where Are They Now?Īisha and Faheem have created a drink that is readily available to give the benefits of meditation, reducing stress, and increasing alpha brainwaves, all the while being healthy, nutritious, and delicious. And thus, Moment LLC was born, with Faheem as CEO and Aisha as CFO. Together, Aisha and Faheem researched hundreds of ingredients from around the world, experimented with various combinations, and eventually ended up with a drink that felt like meditation. Then, becoming more and more aware of the stress-relieving benefits of natural substances like botanicals and adaptogens, they began wondering if they could formulate a drink from them. As advocates of meditation, it was crucial for them to practice it as a part of their routine, but they were also realistic about when and where they could do so. While Aisha graduated from Harvard Business School and is an expert in logistics, Faheem has founded start-ups with companies like Google and has also worked for a few venture capitalist firms.īut with that success comes a busy schedule, and at one point, the couple couldn’t even meditate to regain their clarity and focus, at least not as much as they would have liked. Moment Drink was established by a husband and wife duo – Faheem Kajee and Aisha Chottani, who, with their numerous years of experience in high-powered positions as management consultants, are more than qualified to run their own business. Moment Drink: Who Are They and What Do They Do?
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